Press

Press Releases

Logos

Please find below links to download Capital Public Radio (CPR) and station logos. Be sure to read the following guidelines for logo usage thoroughly before using any CPR logo

Usage Guidelines

Building a recognizable brand is an important priority for CPR and logo identity plays a critical role in the effort. The guidelines presented here will help you to create high-quality marketing material for both the web and print that represent the CPR brand.

Components

The CPR swoosh and the Capital Public Radio logotype, precisely aligned, comprise the CPR logo. Its is the cornerstone of CPR's identity and the primary common element of all communications. To preserve the legal protection and market strength of the copyrighted logo, you must use them correctly and consistently, according to the following guidelines

Display the logo and tagline only in the forms specified in this guide.
Use the logo only in its complete form, always keeping the CPR swoosh and the Capital Public Radio logotype together.
Use only the master electronic artwork files.

Clearspace and Size

Maintaining a clean and uncluttered space around the CPR logo maximizes the visual impact of the brand. Setting a minimum size helps to ensure that the logo is consistently easy to read. Please do not reduce the logo below one inch for print or 89x70 pixels for screen.

Color

Use the following PMS ink colors when printing the color versions of logos:

CPR
- “CPR” - PMS 730
- Swoosh- PMS 275
- Capital Public Radio Type- PMS 275

Improper use

Do not attempt to recreate any portion of the logo.
Do not change the color of any of the logo elements.
Do not separate the CPR swoosh and the Capital Public Radio logotype.
Do not include the logo in the headlines or text. Instead, when necessary, set the word "CPR" in the same typeface as the surrounding copy.
Do not rotate, skew, redraw, reproportion, reproduce three-dimensionally, or otherwise alter or distort the logo or its elements in any way.
Do not combine the logo with any other elements such as logos, words, graphics, photos, slogans or symbols that might seem to create a hybrid mark.
Do not translate elements of the logo into another language or change them into another character set.
Do not place the logo or the logo with tagline on a patterned background, which makes it difficult to read.
Scanned or photocopied versions of the logo.