SacramenKnow Newsletter

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Mission, Vision and Core Values

Mission

To provide a trusted and indispensable source of information, music, and entertainment while strengthening the civic and cultural life of the communities we serve.

Vision

At Capital Public Radio our vision is to be the most valued, vital and vibrant service. One that inspires people to look at the world from multiple perspectives and capitalizes on emerging opportunities to serve our audience and engage our communities.

Code of Ethics and Station Principles

NPR and NPR stations report, produce, acquire and distribute news, information and other content that meet the highest standards of public service in journalism and cultural expression. Learn more about our code of ethics by downloading the station principles PDF or at ethics.npr.org

Strategic Plan

  • Evolve content and platform offerings
  • Invest in cultivating community and diverse perspectives
  • Expand and diversify revenue streams

Strategic Plan 2020-2025 (PDF)

Strategic Plan 2016-2019 (PDF)

Core Values

Corevalues 2014-01

1. Our Audience Comes First

  • We always strive to serve our audience better.
  • We are committed to and engage our community in authentic and meaningful ways.
  • We respect our audience.
Corevalues 2014-02

2. We Embrace Change And Encourage Innovation

  • We don't fear failure
  • We dedicate ourselves to growth and learning.
  • We embrace the evolution of public radio, strategically plan for growth & change, and work in ways that make us a model for sustainability, creativity, innovation, & excellence.
Corevalues 2014-03

3. Anything Is Possible

  • We value the power of "Why Not?"
  • We aim high and push ourselves to be the best at what we do.
  • We want to work with people who push themselves to be the best.
Corevalues 2014-04

4. Together We Build An Epic Workplace

  • We thrive as a workplace because we encourage diversity of thought, opinion, and perspective.
  • We behave in ways that demonstrate respect for our colleagues and the community at large.
  • We are inclusive, compassionate, considerate, and mutually supportive.
Corevalues 2014-05

5. Bring Your Passion

  • We work at CapRadio because we want and choose to be here and not because we have to.
  • Our passion drives teamwork and collaboration.
  • Passion drives us to maintain a high level of quality in everything we do.
Corevalues 2014-06

6. Have Fun

  • We never take ourselves too seriously. 
  • We are committed to excellence with a sense of fun.
  • Fun works hand-in-hand with creativity. Humor can be a launch pad for ideas.
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