Rates of type 2 diabetes have skyrocketed across California and prevention methods are not keeping up. The state is spending $27 billion on treatment for the illness as 46 percent of Californians are now considered pre-diabetic. The Center for Disease Control and Prevention runs a national diabetes prevention program.

A number of non-profits have taken the issue head on with innovative campaigns as they face opposition from soda companies lobbying against taxes on sugary drinks. CALMatters Reporter Elizabeth Aguilera has the story.