California water regulators announced Tuesday that the state is failing badly at curbing its water use. The California State Water Resources Control Board says water consumption fell by less than 4 percent compared to 2013, all while Governor Jerry Brown has been pushing a voluntary 20 percent reduction since last summer.

So what’s the problem? Are we all relying on our neighbors to cutback and not doing enough ourselves? And how do you get a state like California to collectively reduce its consumption of a shared natural resource? Joining us to help answer these questions is Mark Lubell, director of the Center for Environmental Policy and Behavior at UC Davis.

LINKS: 

• USA Today: California Board Approves Emergency Water Rules
• NPR: California Cities Struggle To Meet Water Conservation Targets