Many within the Republican party fear Donald Trump has alienated the Hispanic vote with his tough rhetoric on immigration and border security.

For the GOP in California, this appears to be deja vu.

In the 1990s, Gov. Pete Wilson used similar rhetoric and signed legislation that restricted undocumented immigrants from accessing healthcare and education.

In the decades since, Latinos have overwhelmingly voted Democratic and the party’s influence in California has shrunk significantly.

GOP political strategist Mike Madrid has studied Latino voting trends intensely; he joins vice chair of the California’s Latino Caucus Ben Hueso to discuss the historical context and what it means for this year’s election.