As the marketing director for the Monterey Jazz Festival for 30 years, Paul Fingerote developed many valuable associations with jazz royalty.

Fingerote, who has worked as a creative director for major ad agencies throughout the world, recently co-authored “Jazz On My Mind” with Herb Wong.

Wong, who passed away in 2014, was a pioneer in jazz education and a prolific jazz journalist, producer and broadcaster.

Our jazz music director, Gary Vercelli recently spent time with Fingerote discussing how the book came about.

He began by asking Paul why he decided to approach Herb Wong with the idea of collaborating on this project. We hear this interview on Insight.